One of the blogs I enjoy reading is Taming the Beast, maintained by Michael Bloch. It has lots of great e-commerce and online marketing-related info.

Being a member of a print magazine staff, one post in particular that he wrote on using print and web marketing to work together really struck me as important and as applicable to our readers:

It’s true that much of today’s advertising is done online, but much is also done in the world of print. In my opinion, advertising works best when both of these mediums can work together to provide a combined effect. Especially considering how many people go online to check out businesses before they buy, and to get pricing information.

That being said, I’d like to go ahead with a shameless plug and re-encourage businesses around the area to consider advertising in Building Indiana News. Having your website address on your ad can make a huge difference in the number of people visiting your website and learning about your company.

And while writing a story about one single business is not something we focus on, if you think you have a story idea that involves your company, drop an email to editor@buildingindiananews.com. It can’t hurt, and that extra bit of PR has the potential to make a big difference in your online and offline traffic.

And that’s the end of the shameless plug. Any thoughts on print advertising vs. online, or on the combined effect? Share ‘em with me, I’d love to hear ‘em!