Eli Lilly is making a late leap into the cholesterol-lowering drug market.
The company said this morning it is launching a new drug in the U.S. this month called Livalo, in partnership with Kowa Co. of Japan. The move comes just six months after the two companies signed a licensing agreement, and represents Lilly’s biggest push into a new area in years.
The market for cholesterol drugs is huge. Last year, physicians wrote more than 200 million prescriptions for cholesterol drugs, generating about $13 billion in sales for drugmakers, making it largest class of drugs worldwide.
But some analysts question whether the company is late to the game. The market is crowded with competing products, including some the top-selling drugs in the world, such as Lipitor and Crestor.
Some analysts say the market for statins already has peaked and prices are falling as more
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