Indiana Secretary of Commerce Mitch Roob joined local economic development officials in Northwest Indiana Monday at the Hammond Marina to announce a new partnership aimed at attracting businesses from Illinois to the northwest corner of the state.
The Northwest Indiana Forum has begun running ads in Chicago electronic and print media themed “Feeling Squeezed by Taxes?” a reference to the recent 66% hike in business taxes by the state of Illinois. These ads will run in coordination with the “Illinnoyed by Higher Taxes?” campaign from the Indiana Economic Development Corporation (IEDC), of which Roob is the CEO.
The NWI Forum’s campaign includes Crain’s Chicago Business, the Chicago Tribune, specialty real estate publications and targeted e-mails, as well as Comcast cable and outdoor ads. The effort directs interested business executives to MakeTheMove.org for more information.
According to Roob, more than $200,000 is being spent on the combined campaigns.
In addition to the Forum and the IEDC, partners in the effort include the Porter County Economic Development Alliance, the La Porte County Economic Development Alliance, the Starke County Economic Development Foundation, the Newton County Economic Development Corporation, the towns of Munster and Schererville, the City of Whiting and NIPSCO.
“Why now? Simply because it’s a moment to sieze the opportunity,” said mark Maassel, President and CEO of the NWI Forum. “[The campaign] really drives home the advantages of Northwest Indiana.”